MICROSOFT

  • ServiceOnline Advertising
  • SectorIT
  • Websitewww.microsoft.com
  • Geography-based targeting
  • Drive walk-ins to top-selling stores
  • Customised discount coupons
  • Acer & Asus brand promotion
  • Gaming laptop launch promotion
  • Genuine Windows campaign
The brief

Microsoft Windows has always been a prime candidate for piracy. But could a digital campaign using the power of targeted ads buck the trend? It was time to find out!

The insight

Buying a standalone Windows license is more expensive than buying pre-loaded on a new laptop. The decision to buy a laptop without an OS is made primarily based on price.

THE SOLUTION

Run a hyper-local campaign with Asus, which gives them an opportunity to showcase their top-end laptops.

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15 stores, 10 states

42 million impressions,

2 million clicks

1200+ LEADS

30 DAYS

CAMPAIGN DETAILS

The campaign worked as follows:

  • Choose a set of top-performing Asus Exclusive Stores
  • Target people who search for laptop in that geography
  • Give them a promo code for discounts
  • The code can only be availed when buying Genuine Windows
  • Introduce other exciting oers when they make a purchase The campaign was so successful with Asus that it was adapted to Acer, another Microsoft partner.
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