CYCLE PURE

  • ServiceSocial Media
  • SectorFMCG
  • Websitehttps://www.cycle.in/
  • Digital strategy
  • Content development
  • Social media management
  • Creative development
  • Awareness campaigns
  • Branding programme
THE BRIEF

Cycle Pure Agarbathies is the flagship brand under NR Group based in India, and a leading manufacturer of incense sticks, dhoops, and sambranis. The brief was to create a social media presence for the brand targeted at a very specific type of audience, to build a loyal following with messaging that resonated with their lifestyle

THE INSIGHT

Extensive research showed that the target audience has a strong affinity towards religion, tradition, and culture.

The solution

Identifying the content buckets to attract the relevant audience set. The key channels that we focused on were Facebook and WhatsApp to generate leads and create brand awareness on social media.

FESTIVE SPIRIT

Social media posts about various rituals and practices that became an important aspect of the social media presence of the brand.

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COMIC STRIPS

Short stories that struck a chord with the audience, emphasizing the brands connection to Indian culture and heritage.

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Special events

Messages for the brand’s social media channels that highlight what the brand is doing for the special occasions.

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DAILY POSTS

GIFs, videos, posts, and contests that set the brand apart from the rest on Facebook.

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LIA AGARBATHIES

A separate social media page was created for Lia Agarbathies, and relevant content buckets were planned for the target audience.

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1200% Organic Reach Increased

300% Engagement Rate Increased

4333% Reach vs Spends Increased

7600% Paid Reach Increased

666% Cost per Engagement Increased

1400% Page Traffic Increased

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