- Patient education
- Leveraged social media
- Dedicated communication
- Product branding material
- 360-degree campaign
- Brand promise translation
Educate the people about the advances in cataract surgery and how it is enabling more freedom from glasses.
Cataract and its treatment. We also found that adding a digital element to the communication would increase its effectiveness. WhatsApp and video were identified as the two media channels that could be leveraged.
We launched and sustained an awareness campaign across platforms. While print ads in newspapers and magazines and posters in clinics were chosen as the primary messaging platforms, WhatsApp ande video were the secondary messaging platforms. To leverage this, a dedicated WhatsApp number was given in each creative. The audience could send a custom message to receive more information about cataract right on their phones. A QR code was also incorporated into each creative, scanning which users could watch an educational video.
Introduce Contoura Vision LASIK as the customized vision correction treatment.
LASIK is an option for both men and women in the 18-35 age group, who want to live life on their own terms, and be perceived as independent and unique.
Create ads and branding material that can be used across platforms.