ALCON

  • ServiceAdvertising
  • SectorHealthcare
  • Websitewww.alcon.com
  • Patient education
  • Leveraged social media
  • Dedicated communication
  • Product branding material
  • 360-degree campaign
  • Brand promise translation
The brief

Educate the people about the advances in cataract surgery and how it is enabling more freedom from glasses.

The insight

LASIK is an option for both men and women in the 18-35 age group, who want to live life on their own terms, and be perceived as independent and unique.

MEDIA UTILISED
  1. Magazines (ads in Hello 6e, Spice Route)
  2. Newspapers (ads in English and 8 regional languages across India)
  3. Radio (prime-time ads on 22 stations across India)
  4. In-clinic posters (eye clinics, hospitals, and counselling centres)
  5. Educational videos (accessed by scanning a qr code)
  6. Digital booklet (requested by messaging a WhatsApp number)
The solution

Create ads and branding material that can be used across platforms.

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CONTOURA VISION CAMPAIGN

Introduce Contoura Vision Lasik as the customized vision correction treatment.

THE CHALLENGE

Introduce Contoura Vision Lasik as the customised vision correction treatment.

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70 MILLION NEWSPAPERS REACH

6.7 MILLION MAGAZINES REACH

319% RADIO REACH


1000+ QR CODE SCAN

1000+ ENGLISH WHATSAPP MESSAGES

3500+ REGIONAL LANGUAGE WHATSAPP MESSAGES

CAMPAIGN DETAILS
  1. Magazine ads (Cosmopolitan, Elle, Femina, GQ, Harper’s Bazaar, Vogue, Hello 6e and Spice Route)
  2. In-theater ads (on-screen and in lobbies of 480+ theaters and multiplexes)
  3. Digital ads (3 matrimony sites, youtube video ads)
  4. OOH standees (Café Coffee Day, McDonald’s outlets)
  5. OOH mall branding (15 malls across India)
  6. OOH in-coach ads (metro trains in Delhi and Mumbai)
  7. In-flight magazines (special tab ads)
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