Bridging the online-offline divide
Three days ago, as I was scrolling through a friend’s blog where she had just posted about her latest trek, I saw an ad for a great pair of shoes. Without giving it much thought, I clicked it. Since then that ad has followed me wherever I go, like a bad penny. I know how it works; how advertisers use advanced algorithms to target potential customers. But in a country like India, where access to the online world is still growing, how do you bridge the gap between the online and the offline worlds?
Here are two interesting ways in which White & Grey Media has achieved just that.
CASE 1: Who doesn’t love a video?
Indians have become famous for their voracious appetite for videos. (Read about how it has crashed millions of phones) We decided to take advantage of this to educate people about cataract and corrective surgery by incorporating a QR code in the printed communication for a leading eye-care company.
When readers scan the code, they can watch a video about how cataract is formed, how it can be removed, and about advanced lens options used in modern cataract surgery.